Monday
Sep272010

Android's Breathtaking Ascension

Perhaps it's the nature of technology--certainly consumer electronics, and mobile in particular--to distort one's sense of the passage of time.  The pace of change is remarkable, and that dynamism attracts companies and personalities who thrive in highly competitive environments.

Google is certainly a formidable competitor in almost any space it chooses to enter.  Despite that fact, I'm not aware of any mobile pundit who predicted the rate of ascension of the Android OS.  It is the number 1 smartphone operating system in the U.S. now, a position it reached in Q2 2010.  Gartner is predicting that it will be the number 2 OS in the world by the end of this year, two years ahead of their earlier predictions.

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Thursday
Aug192010

ipad: converting a tablet skeptic (part II)

In last week's post I reviewed the strengths of Apple's iPad, and the use cases that are emerging in my household.  This post will look at the device's deficits, and the opportunities for competitors to maintain or seize market share in the tablet space.

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Monday
Aug092010

iPad: Converting a Tablet Skeptic (part 1)

While I believe I'm quite capable of going beyond my personal experience (the "sample group of one" problem in marketing), I couldn't imagine how an iPad--which starts at $550 with tax--could possibly displace any existing device category, or endear itself to prospective customers. And I was mostly wrong.

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Monday
Jul262010

Apple: the risks of marketing with emotions

"...A few weeks ago I commented that Apple has inserted itself into consumers' emotions, and those consumers are mapping expectations from other emotional relationships: Apple should be open, empathetic, apologetic if appropriate, and to work to restore trust if it is broken...."

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Tuesday
Jul202010

Shopping for a smartphone

"...I typically buy my handsets used on Craigslist; avoiding subsidies and contracts allows me to test handsets and service providers. I can sell the handset at a later date for a few bucks less than I paid, and switch carriers with no fuss. With the exception of iPhones, handsets are like cars: they have a steep initial depreciation curve...."

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